Ruben DeLuna is a creative with over sixteen years of experience growing brands through animated videos for web and broadcast. His work has been seen by millions and featured in The New York Times, USA Today, the Cooper Hewitt Smithsonian Design Museum, and on CNN, MSNBC, PBS, Discovery Channel, The Colbert Report, Netflix’s Bill Nye Saves the World and the Emmy-winning documentary “The Story of Plastic”.

Though he’s most well-known as the animator of the viral web series "The Story of Stuff", Ruben's skills span the entire video process - including concept development, script writing, animation direction, and audio production. He is a visual storyteller who makes brands and messages come alive through motion, and loves collaborating with folks doing good work in the world. 

Ruben was Animation Director/Creative Director for ten years at Free Range Studios in Oakland, CA. In 2015, he formed Ruben DeLuna Creative, a boutique creative studio specializing in animation production. He currently lives in Austin, TX with his wife and two kids. 

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Client Testimonials

Ruben is one of the smartest, most creative, most fun, and most organized people I’ve had the pleasure of working with. He has a superhuman ability to understand complex and ambiguous information, synthesize it, and tell compelling and actionable stories around it. I’d highly recommend Ruben if you’re working on wicked hard problems and need a thought partner, not just a production company or design resource.
— Adam Menter, Learning Strategy Program Manager, Autodesk
Ruben DeLuna has been essential to the success we have achieved at the Alliance for Climate Education. Over the years, he has brought innovative strategic thinking, visionary creative direction and project management. We have worked with Ruben since 2008 on nearly every creative project we have taken on. His leadership has been a core influence on the brand and direction of our entire organization.
— Matt Lappé, Executive Director, Alliance for Climate Education
Ruben exceeded my every expectation and not only delivered a brilliant product, but offered a pleasurable collaborative client experience throughout development process. I was able to provide a number of technical background documents that he creatively distilled into an engaging and inspiring script and an animation with conviction. Our product launched at COP21 in Paris, France and was picked-up by countless others as a means to convey a complex idea to non-technical audiences.
— Erica Allis, Associate Director, International Research Institute for Climate and Society - Columbia University
Ruben is that unlikely combination of incredible talent and creativity, as well as just a true pleasure to work with. He’s got the big vision in mind at all times and is able to balance that vision with exceptional project management while still being accommodating and flexible to his client’s needs. I honestly don’t know how he does it. And his animation style can’t be beat!
— Rebecca Anderson, Director of Education, Alliance for Climate Education